27 Feb How Print & Digital Marketing Work Together for Maximum Impact
Many businesses see print and digital marketing as separate entities, but the most effective campaigns combine both. Print offers tangible, memorable branding, while digital provides instant reach and tracking. Together, they create a powerful marketing strategy.
At Star Print, we believe in the power of an integrated approach to help businesses get the best of both worlds!
1. Why Print Still Matters in a Digital World
In the age of emails and social media, why invest in print? Because print has a physical presence that digital simply can’t match.
Key Benefits of Print Marketing:
✅ Tangible & Memorable – A high-quality business card or brochure is more impactful than a digital ad.
✅ Trust & Credibility – 82% of people trust printed ads more than digital ads.
✅ Less Competition – With so many businesses focusing on digital, print helps you stand out.
2. The Power of Print & Digital Together
The best marketing strategies combine print and digital. Here’s how:
Direct Mail + Email Campaigns
- Send a printed postcard with a QR code linking to a digital offer.
- Follow up with an email reminder to boost engagement.
Print Ads + Social Media
- Add social media handles and hashtags to flyers and posters.
- Use print materials to drive online engagement.
Printed Packaging + Digital Discounts
- Include a printed discount code in the packaging that customers can redeem online.
- Use custom packaging to encourage unboxing videos and social shares.
3. Why Star Print is Your Ideal Print Partner
We help businesses integrate print and digital marketing by:
✔ Adding QR codes to print materials for instant online engagement.
✔ Using personalised URLs (PURLs) to track customer responses.
✔ Offering interactive print finishes to encourage sharing (e.g., scratch-off discounts).
4. Final Thoughts – The Future is Omni-Channel
Want to create a seamless customer experience across print and digital? Star Print is here to help!
Let’s bring your marketing to life – contact us today!